JENOLITE: Our Story
The JENOLITE story is one of heritage and tradition.
At the heart of the business is a range of excellent rust removal and rust converter products – all tried and tested over many decades. These are products trusted by customers all over the world. Any marketplace or site that sells JENOLITE products is genuinely inundated with positive testimonials and recommendations.
At JENOLITE, we believe that good old fashioned word-of-mouth is the highest possible praise for our rust removal products. And from a commercial perspective, the positive feedback we get is backed up by decades of solid sales figures, growth and product development and expansion.
A long history
A prosperous present
A promising future
Established in 1939, JENOLITE truly is Europe’s oldest and most reputable brand when it comes to getting rid of rust – for good! Although the firm’s presence is just not limited to Europe. Our products are widely available in dozens of countries around the world – in both commercial and household markets.
By the 1950s, the business specialised in removing rust from equipment supplied to all three of the British Armed Forces. A range of JENOLITE products are still favoured today by the Ministry of Defence.
Into the 1960s, JENOLITE had gained a reputation as a leading metal treatment specialist. The firm’s ownership has changed, over the years, from Alexander Duckhams & Co Ltd of Egham Surrey in 1969 to Permalite Ltd in 1987. Following that period, JENOLITE products were marketed and distributed by Bluecol and then Pennzoil Quaker State and Shell Chemicals Limited.
Today, however, the complete supply chain is owned by JENOLITE – thus allowing the company full control over its manufacture, quality, supply and service.
For more than 75 years now, JENOLITE products have been used across and adapted for many diverse industries – including the automotive and marine sector, agriculture, security and fencing and, of course, in households far and wide.
That diverse legacy continues today. In fact, JENOLITE has made its mark – treating and preventing rust formation on some of the world’s most iconic buildings – from London’s Big Ben clock tower to the Eiffel Tower in the French capital.
JENOLITE doesn’t rest on its laurels and is committed to developing its product range; taking advantage of advancements in corrosion technology and marrying removal formulas with co-polymer acrylic coatings, to give corrosion resistance in extreme conditions.
In short, JENOLITE prides itself on its quality products and excellent customer service.
The company’s mission remains:
TO BE THE VERY BEST when it comes to getting RID OF RUST – and to uphold the heritage and prestige of a fine brand, built up over so many years.